Is it important to you that any promotional products or corporate gifts are ethically made? Or made in Australia? Would you be willing to pay more for your product rather than getting it from China? For a lot of companies, these questions are considered whenever purchasing any business gifts or promotional gifts so they prefer product with their personalised wine labels to promote their brand in Australia.
It doesn’t surprise many of us to realise that it is cheaper to get items made in other locations, mainly because the cost of labour is less expensive. There have been many high profile organisations outsource their production to Asian locations for this very reason. But when you are given a freebie at a conference you are attending, do you wonder if the item was ethically produced or even produced here in Australia? And what would or should your stance be then? Give it back stating your reasons or just smile and move on.
There is a lot of consider when purchasing promotional products for any organisation, big or small. And it all comes down to cost and the ethics of the company involved. It would be fair to say that most organisations would love to be able to support local talent but maybe you can’t get just what you want that way. Or maybe the cost would be too outrageous and wouldn’t allow the marketing campaign to be viable.
Some ethical organisations maybe wouldn’t offer these types of products on principle so their dilemma is non-existent but for a lot of organisations, it is a topic that needs to be considered and an approach decided upon. But the option to purchase a locally sourced and produced item is the compromise for many organisations and small business owners. And tailoring this to Christmas wine gift hampers from melbourne gives businesses plenty of options and targets their campaign to a specific time-frame.
Personally buying locally is the way I’d like my little business to go. It is giving employment locally, using locally sourced materials, wherever possible, and you can even do your bit by promoting your supplier in your literature or presentation so it’s a win-win for everyone. The challenge might be finding a supplier in the first place or thinking a bit more laterally with what your promotional products could be.
My own experience of overseas products has been limited but I did like receiving them at the time however, the way they gathered dust and cluttered up my desk did mean they had a short existence. Stress ball make wonderful soft toys for young children and you can always pass on your hand-me-downs to other team members for their good work – a tad sneaky but who doesn’t love a stress ball or a magnetic paperclip holder to place on their desk, right?